Selected Portfolio
Baruch Marxe Website (Launch, Administration, Ongoing Maintenance)
City University of New York, Baruch College, Austin W. Marxe School of Public and International Affairs
Acted as writer, editor and project manager for School's website, from the pre- to post-launch phase in 2014 and 2015. I am the website administrator responsible for approval of revisions, creation of new webpages, and general updating and management of website.
Baruch Marxe Newsletter
(Content, Design, Email Automation)
City University of New York, Baruch College, Marxe School of Public and International Affairs
Before I came into the role, the Marxe School had never produced a general audience newsletter on a consistent basis. I devised a newsletter concept that focuses on high-resolution imagery and stories that paint a picture of the semester's (or summer sessions') most critical accomplishments by faculty, students, and alumni, and the School itself. It is sent to carefully curated email lists using email marketing tactics that encourage engagement. Once sent, open rates and other analytics are taken into consideration to prepare for the next newsletter.
Lead Generation Whitepaper
Taylor & Spruce
The image above is the cover page of a white paper. It was designed to be delivered via email blast to subscribers, providing them with quality content which then primed them to convert to buyers of a new product kit.